“It’s completely integrated into our process of creating brand awareness and knowledge. Haugland stated that the team is not based on a sponsorship model but rather a project build straight into the marketing and branding of Uno-X. The new women’s programme will be part of the same organisation, structure and management as the ProTeam. I’m really proud of what we have put together.” We have a good balance between experience and the next generation of riders. I would like to mainly run a one-race programme, so no dual programmes, and at the moment we are aiming for 12 riders, two full-time coaches, one nutrition coach and two directors,” Haugland said. We need to do this with some control in coaching and structure-wise. Uno-X has already announced the signing of Hannah Barnes and Hannah Ludwig, both currently racing with Canyon-SRAM, along with Susanne Andersen from Team DSM, Joscelin Lowden (Drops), and Anne Dorthe Ysland, Amalie Lutro and Mie Bjørndal Ottestad, all from Norway, Anniina Ahtosalo from Finland, and Rebecca Koerner from Denmark. The team has hired Lars Bak to manage the programme and is looking to hire coaching staff, nutritionists and sport psychologists, along with a 12-rider roster. Uno-X team bus at the Volta ao Algarve (Image credit: Getty Images Sport) A 12-rider roster I’m happy that there was the amendment made in June, regarding this point.” “We’ve been operating our pro men’s team for two years now with no negative remarks, so why on earth should we not be allowed to apply for a Women’s WorldTour licence for the women if we meet all the criteria. We need to accelerate the top-tier for the women, and with nine teams this year, it should be a potential to add more teams if they can meet all the criteria,” Haugland said. “It’s no secret that I’ve been pushing very hard for this women’s team. New teams aiming to jump straight up to the WorldTour will still need to fulfil the four main requirements: financial, ethical, administrative, and organisational. Uno-X and Cofidis are set to launch for the first time in 2022, and unlike in previous years, they are now permitted to apply for a top-tier licence upon their foundation due to the new amendment to Article 2.013.034 bis. Teams that have expressed an interest in applying for a top-tier team licence are existing Continental teams Jumbo-Visma, Tibco-Silicon Valley Bank and Rally Cycling. There will be space for 15 WorldTeams in 2022, so in addition to the existing nine top-tier teams, there is space for six more. We had a meeting in Norway last summer and we decided to move forward with broadcasting it a few days later and we’ve been working quite extensively since that point onward.” “I don’t think you can operate in the world of cycling without a women’s team, especially in Scandinavia, so it was an obvious decision for us. We have an organisation and a structure in place and we know how to run this team now,” Haugland said. Haugland, who is also the CEO of the Uno-X Norway, announced his intent to launch a women's programme for the first time next season. The Scandinavian-based fuel and energy brand created a men’s Continental team in 2017 and upgraded it to a second-tier ProTeam licence in 2020. Uno-X has had steady progress in cycling over the last five seasons.
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